Vino and Ice Cream?

It seems Haagen Dazs has entered the wine and food pairings craze with a new series of ice creams called Haagen Dazs Reserve. They have flavors like Pomegranate Chip and Amazon Valley Chocolate and then offer up food and wine pairings like late vintage Zinfandels, rich and balanced Sauternes, Belgian Waffles, Gorgonzola cheeses and more. Reminds me of the movie City Slickers where the Ben and Jerry'esque Barry and Ira would challenge the rest of the would be cowboys to stump them in a food and ice cream pairing....'Scoop of chocolate, scoop of vanilla...don't waste my time'.